Although the Chinese watch industry made great progress, but it also can not ignore the Chinese companies and their brands in the international market credibility and influence,which accounting for 70% of world production is only 30% of world output.The problems for the watch industry is obvious. Industrial restructuring lags behind the escalation of the consumption structure; watch product structural contradiction. While middle and low product backlog of serious, its a lot of excess capacity, on the other hand, to adapt to high consumption of effective supply, its high technology content, good quality high-end brands still rely on imports.

Therefore, the current Chinese watch industry needs to accelerate the pace of technological innovation, developing the core technology and try the efforts to improve product quality.Building domestic clocks, improve product structure adjustment, to adapt to market changes; do a good job staff development, introduction and cultivation of talents. In order to improve China’s international competitiveness of Chinese industry.

Accumulated over the world brand watches for hundreds of years, training costs are very expensive, trademarks frequent appeared in  the sporting events of the world exhibition. the witness of historical events, build relationships with celebrities, even when the Apollo moon landing to see to the Swiss watch figure. They are willing to adhere to long-term brand promotion, effective strategies, intangible assets increased year by year. The promotion in shanghai is very few ,even no advertising.

The Acer Group of Taiwan has been gearing up for the establishment of an industrial supply chain for notebook computers in China’s Chongqing City of Sichuan Province. The move is expected to significantly boost the global competitiveness of the world’s second largest notebook supplier.

Senior executives of Acer, which now ranks among the world’s top 500 enterprises, have organized a delegation of four major manufacturing partners for a trip to Chongqing to conduct in-depth study on investment environment since Nov. 11, according to officials at Chongqing’s Economy and Information Commission.

t is understood that the four major contract manufacturers of PC products invited by Acer to Chongqing are the “new faces” that have not yet set up operations in Chongqing.

It was reported that Acer has selected Chongqing for its second business operations headquarters and manufacturing base in China. A formal contract will be signed with the Chongqing Municipal Government in December this year, said industry sources.

The strategy of establishing a new center of business operations in Chongqing in southwestern China is not just a step to expand Acer’s business activities and market in China, but will also be a crucial move to achieve its goal of becoming the world’s top supplier of notebooks.

To meet worldwide market demand, Acer plans to farm out orders to contract manufacturers, a similar tactic taken by Hewlett-Packard Co. of the US. HP is currently the leading supplier of personal computers on the world market and has also recently moved to Chongqing.