Chinese Telecom

Telecom carriers in China are using Instant Messaging (IM) services to retain their existing customers and at the same time lure new ones.With the expansion of Internet in China, IM services are said to be the catalyst for the growth of telecom carriers in China, since 70 percent of Internet users are hooked to IM services.
The surge in the internet usage is also attributed to the increase use of data services from mobile devices. It is said that IM services like Fetion, which is released by China Mobile will help the telecom carriers to improve their brand image and at the same time retain existing customers through their interactive interface and content.
The Fetion IM service has helped China Mobile to emerge as the third-largest player in the Internet IM sector, even surpassing players like MSN. Other telecom operators like China Unicom and China Telecom have also followed China Mobile by launching IM services for their subscribers.
China Telecom has collaborated with MSN to launch an IM service called Tianyi Live, which is designed to transmit SMS between different networks and offline messages.
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